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Tourism: A Modern Synthesis is an accessible core textbook for tourism focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses. The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout the three years of a degree course.
- Sales Rank: #9710261 in Books
- Brand: Brand: Cengage Learning Business Press
- Published on: 2001-05-31
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x 7.25" w x .75" l,
- Binding: Paperback
- 416 pages
- Used Book in Good Condition
About the Author
Stephen J. Page recently held the Scottish Enterprise Forth Valley Chair in Tourism, in the Department of Marketing at the University of Stirling, Scotland. Prior to this, Stephen held a Chair at Massey University New Zealand, where he was Director of the Centre of Tourism Research. Stephen J. Page currently holds the post of Senior Professor in Tourism at the London Metropolitan Business School.
Joanne Connell is Senior Lecturer in Tourism in the Department of Marketing at the University of Stirling. Her special field of interest is in tourism and the environment and niche forms of tourism activity.
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